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taxonomy
August 24, 2021
Evolution of a Taxonomy Design Development
Best Practices from the Perspective of a Practitioner Where to begin? Your organization has done a thorough review and decided that a taxonomy (or a hierarchical knowledge model of mutually ex…
June 2, 2021
Fixing “Search Sucks” – Controlled Vocabularies, Taxonomy and Faceted Search
“Search Sucks” “Search sucks” is a common refrain by users of poorly designed websites. It may be tempting to think that the inconsistent or unexpected results are cause…
July 7, 2020
Align your Tracking Taxonomy in 3 Steps
The companies I work with spend millions of dollars on digital marketing programs and hundreds of thousands of dollars on analytics, business intelligence, and data visualization tools. But at some point, a sen…
April 1, 2020
The Benefits Of a Central Data Model in Adobe Experience Platform
Adobe and Claravine recently announced Claravine's participation in the Adobe Exchange Program as a Premier partner. We will be working closely with the Adobe field team to enable automated data governance …
October 31, 2019
Digital Metadata [and why it’s cooler than you think]
Metadata - ‘data about data’ - is an often misunderstood topic that glazes the eyes of the best of us. It interested me as much as a dusty library or the sensible pair of shoes my mom made me buy in e…
October 16, 2019
Why you need an enterprise marketing taxonomy [and how to build one]
In college, I volunteered in a cancer research lab. Preparing the plates, centrifuging cells, diluting treatment, pipetting into hundreds of plate wells - cell culture was a long, painstaki…
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