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Analytics
June 18, 2025
Why Data Standards Are Essential for Retail Media Networks
Forward-thinking retailers have discovered a valuable opportunity hiding in plain sight: their own digital properties and first-party customer data. By transforming websites, apps, and purchase histories in…
June 25, 2024
The Claravine Approach to Data Design
Trying to organize your marketing metadata is a complex endeavor. But there’s a key element working behind the scenes that can make or break an organization's ability to leverage marketing data effectively: d…
April 3, 2024
Naming Conventions Aren’t Enough. It’s Time for Content IDs
Enterprise organizations are on the brink of an AI-fueled content overload. With the new capabilities of generative AI, brand and marketing teams can now create campaign assets in mere moments. The ability to i…
November 10, 2022
3 ways GA4 turns to gold by using data standards
Rich metadata is the key to success with all things GA 4 - from audiences to mobile to events and more. What follows are key benefits of Google Analytics 4 and how to make the most of your data with it. …
October 21, 2022
Claravine Expands Digital Ad Integration Library With Top Platforms
Award-winning tech adds Google Ads, Snap and Pinterest to growing portfolio of integrations Lehi, U.T. | October 17, 2022 Claravine, a pioneer in data integrity with its platform, The Data Standards…
October 3, 2022
Measuring the adoption of Claravine using Adobe Analytics
3 steps for setting up classified dimensions in Adobe Analytics to capture your teams’ successful adoption of The Data Standards Cloud ® Using the Claravine API integration & classified dimens…
June 27, 2022
When do you need data standards?
“When is the right time for implementing standards?” This is the question we hear the most when talking to organizations who are starting their data integrity journey. The honest answer is “t…
May 17, 2022
Ditch Clunky Stacked Data: Get Exec-Ready Reports in Adobe’s Analysis Workspace by Standardizing Your Data
In early 2022, a seasoned user of The Data Standards Cloud and Adobe Analytics came to the Claravine Customer Success team hoping to solve an outstanding Adobe Analytics feature request ticket from 2018. Aft…
April 8, 2022
Progress on Global Data Standards Moves at a Glacial Pace, but Your Business Can’t Afford to Wait
Europe, via GDPR and other measures, has restricted America’s access to Europeans’ data over concerns about privacy and security at both the individual and government levels. That’s led to an overall de…
February 14, 2022
“On the Brink”: Keeping the Lights on During a Measurement Blackout
“...advertisers are on the brink of losing their ability to measure advertising campaigns...” That’s how the IAB (Interactive Advertising Bureau) describes the outlook of marketing measurement barely …
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