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Analytics
June 27, 2022
When do you need data standards?
“When is the right time for implementing standards?” This is the question we hear the most when talking to organizations who are starting their data integrity journey. The honest answer is “t…
May 17, 2022
Ditch Clunky Stacked Data: Get Exec-Ready Reports in Adobe’s Analysis Workspace by Standardizing Your Data
In early 2022, a seasoned user of The Data Standards Cloud and Adobe Analytics came to the Claravine Customer Success team hoping to solve an outstanding Adobe Analytics feature request ticket from 2018. Aft…
April 8, 2022
Progress on Global Data Standards Moves at a Glacial Pace, but Your Business Can’t Afford to Wait
Europe, via GDPR and other measures, has restricted America’s access to Europeans’ data over concerns about privacy and security at both the individual and government levels. That’s led to an overall dec…
February 14, 2022
“On the Brink”: Keeping the Lights on During a Measurement Blackout
“...advertisers are on the brink of losing their ability to measure advertising campaigns...” That’s how the IAB (Interactive Advertising Bureau) describes the outlook of marketing measurement barely mor…
February 10, 2022
Data Clean Rooms for Post-Cookie Marketing Measurement
You have to give it to the adtech industry — it doesn’t take long to find workarounds and next-best-things. With the end of the third-party cookie looming and Apple’s IDFA deprecation well underway, a…
February 3, 2022
What’s Causing Your Data Silos & How to Fix Them
Data silos (sometimes lumped in as “information silos”) and similar silos of communication and collaboration tools are costing your organization dearly. They degrade not only your organization’s data q…
January 25, 2022
Fix These 7 Data Integrity Issues and Embrace Best Practices
Data integrity issues can be aggravating, like when they cause a momentary loss of access to a data set. They can also be catastrophic, like when they lead to a PII data breach of your entire customer base.…
January 12, 2022
Data-Driven Marketing Can’t Succeed in 2022 Without Integrity
Your company has data. Lots of data. It’s been collecting it for years (decades?) from third parties and has also been hoarding stacks of first-party data (literal gold) from a plethora of CX touchpoints.&nb…
December 10, 2021
Conquering Data Sprawl, the Hidden Danger of SaaS Sprawl
SaaS sprawl, the unstoppable snowball of more and more tools at an enterprise’s disposal, underscores an even more important, foundational concept: data sprawl. Data sprawl threatens to upend your abil…
October 29, 2021
Post-Cookie & IDFA Readiness Checklist
End to End Data Management on the Private Web We know there are hundreds of opinions, strategies and tactics to approach the world of digital advertising and marketing in the privacy-forward future. While …
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