Data Governance

Never has it been more important for marketing organizations to align on their data - it's overly abundant and often, unruly. Many teams are scrambling to clean and make sense of it all. Many more complain …

For digital marketers and advertisers creating campaigns, data and marketing tag/pixel validation provide continuous monitoring of key pages and customer analytics. Users can configure pages that they most care…

As a newly announced Adobe Premier partner, we’d like to share some key ways you can prepare your data to thrive in Adobe Experience Platform, specifically, how to prepare content and campaign data within…

Adobe and Claravine recently announced Claravine's participation in the Adobe Exchange Program as a Premier partner. We will be working closely with the Adobe field team to enable automated data governance …

The final days for 3rd-party cookies are were here (now Google has currently delayed to 2024).  While browsers such as Firefox and Safari led the way on deprecating 3rd-party tracking, Google Chrome (and …

Metadata - ‘data about data’ - is an often misunderstood topic that glazes the eyes of the best of us. It interested me as much as a dusty library or the sensible pair of shoes my mom made me buy in e…

Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put the goal of data integration, or getting to a single source of dat…

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend, we hope to see you at our next event! One of those terrific pres…