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June 27, 2022
Accelerating Time to Value with Adobe Experience Manager
Are you just starting out with Adobe Experience Manager or years into its use still thinking it could do much more for your business? We talk with customers regularly who are at different stages in the Exper…
May 5, 2021
Product Update: Branch Integration
Apply mobile data standards at scale with Claravine’s new Branch integration With mobile advertising spend accounting for more than 60% of all US internet ad spending in 2020 (1) (2), a brand’s mobile c…
March 16, 2021
Google FLoC: The Details Matter for Managing Your Own Cohorts
Update: FLoC is dead, but cohorts are far from it! Find out why they're even more important with Google's January 2022 announcement of its FLoC replacement: Google Topics. Read on for cohort optimization a…
December 15, 2020
The Biggest Event of 2020 – Welcome to Google Analytics 4
It was about a year ago that the term “App+Web Property” was introduced to the Google Analytics world. Fast forward through the tumultuous year and in October, the beta version of “App+Web Property…
August 26, 2020
Troubleshooter’s Guide to Google Campaign Manager Ad Tags
Google Campaign Manager (GCM) is an ad server within Google’s Marketing Platform. It allows marketers and agencies to host and manage their digital advertising all in one place and review creative perform…
August 11, 2020
Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution
Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more https://claravine.wistia.com/medias/6y1mt0vtoi …
April 7, 2020
How to Prepare Your Data for Adobe Experience Platform
As a newly announced Adobe Premier partner, we’d like to share some key ways you can prepare your data to thrive in Adobe Experience Platform, specifically, how to prepare content and campaign data within…
April 1, 2020
The Benefits Of a Central Data Model in Adobe Experience Platform
Adobe and Claravine recently announced Claravine's participation in the Adobe Exchange Program as a Premier partner. We will be working closely with the Adobe field team to enable automated data governance …
March 26, 2020
Claravine Joins Adobe Exchange Program as Premier Partner to Automate Data Governance for Adobe Experience Cloud
Collaboration accelerates Claravine’s mission to help leading brands centralize and standardize campaign and content data Lehi, UT (March 26, 2020) -- Today Claravine announced it is now a Premier part…
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