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Solve pressing marketing data challenges
Learn how to transform marketing data.
Blog
March 29, 2022
Add Marketing Mix Modeling (AKA Media Mix Modeling, MMM) to Your Measurement Strategy
The effectiveness of marketing efforts was much easier to quantify when there were only a few media channels from which to choose. (Can you even remember that far back!?) These days it’s not so simple. Today’s marketers must contend with b…
Blog
March 21, 2022
Bad Marketing Data Won’t Just Sink Your Campaigns — it Can Scuttle the Business
Blog
March 18, 2022
The Marketing Effectiveness Director Might Be the Most Crucial Role of Post-Cookie Marketing
Blog
February 24, 2022
What Are First Party Cookies? Are They Useful to Privacy-Conscious Marketers?
Blog
February 23, 2022
Making Sense of Second Party Data with Examples and First/Third Party Data Comparisons
Content Management
February 16, 2022
Embracing QR Codes & Data Standards for Better CX & Measurement (Learning From Coinbase’s Super Bowl Ad)
Blog
February 16, 2022
Look to These MarkOps KPIs to Drive Maximum Results, ROI, and Team Growth
Analytics
February 14, 2022
“On the Brink”: Keeping the Lights on During a Measurement Blackout
Analytics
February 10, 2022
Data Clean Rooms for Post-Cookie Marketing Measurement
Digital Marketing
February 8, 2022
Using Cohort Marketing & Measurement in Your Privacy-Friendly Strategy
Blog
February 7, 2022
Claravine + Adobe Workfront Integration for Consistency & Speed Across Campaign Workflows
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