Our customers experience

15%
Increase in ROAS
80%
Reduction in Time Spent on Manual Data Processes
100%
Taxonomy Compliance
What are data standards?

Data Standards are a unified system for naming, storing, and tracking data across your organization. This includes everything from a shared taxonomy for marketing assets, such as ad creatives, to consistent use of tag management, metadata, and tracking codes. It’s the foundation for ensuring your data stays organized, accurate, and actionable.

Expected benefits of data standards.
  • Complete Data Compliance: Ensure 100% compliance in data formats, tracking codes, naming conventions, and tags.
  • Smarter Analytics & Investments: Get clearer insights, enabling better decision-making and more effective marketing spend.
  • Increased Campaign Efficiency: Run more campaigns with higher chances for optimization and greater impact.
  • Automated Quality Assurance: Improve QA across agencies, reducing manual oversight and errors.
Why you should care.
  • Maximize Marketing ROI: Leverage data-driven insights to identify your most effective channels, campaigns, and messaging. Optimize your budget by focusing on what works.
  • Prevent Costly Errors: A data standards platform ensures that tracking codes are always accurate, helping you avoid those dreaded tracking data losses due to simple mistakes like extra characters in URLs.
  • Accurate ROI Measurement: Use the right metrics to quantify campaign effectiveness and easily justify your investments.
  • Time-Saving Automation: Say goodbye to manual naming and tagging. Automatically generate and apply AI-powered metadata, saving time and reducing errors.
  • Boost Analytics Capabilities: Achieve consistent data across your organization for enhanced interoperability and smarter analysis.

How does Claravine work?

Define your standards in one shared platform

Put your data standards in one accessible place, bringing your taxonomy to life, and helping you quickly adapt to changing data needs. See how.

Apply standards everywhere work happens

Your teams may be complicated, but using standards shouldn’t be. Give data producers access to the tools and workflows they need – and none of what they don’t. Let them validate, edit and enrich data, reducing inconsistencies and errors at the source. See how.

Connect standards across datasets

Leverage no-code connectors, file import and export and our API to integrate your data language with each technology’s unique requirements. Bring datasets in, manage them, and send them back out for easier team hand-offs, activation, tracking, measurement, and more. Learn more.

Support and Security

Our customers and their data are our top priority. With expert resources, robust documentation, industry education, SOC2 certification, and exceptional platform uptime, we have what it takes to help enterprise organizations succeed. Get the details.

Customer Love

98%
Quality of Support
You don’t have a great business if you don’t have great customer support.
100%
Ease of Doing Business
We pride ourselves on being a trusted partner to all of our customers.
95%
Ease of Use
Data management and governance shouldn’t be so painful. We make it easy.

Recognition

Award AdExchanger - Best Data Technology

Claravine was awarded Best Data Technology at the 2022 AdExchanger Awards. Our campaign data strategy case study with one of the biggest retailers in the world helped take home the prize. We were proud to be nominated again in 2023.

Award AdExchanger Top 50 Programmatic Power Players

Claravine was named to AdExchanger’s 2023 Programmatic Power Players List. This marks the second consecutive year Claravine has been included in the annual list. The Top 50 Programmatic Powers Players is a definitive list of the top agencies and strategic partners in the digital advertising industry.

Award INC 5000 - 2024

Claravine has landed in the INC 5000 five years in a row. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses.

Claravine FTW

I have worked with Claravine for several years and everyone on our account is responsive. The software operates logically and is highly customizable. Anything I need, I am able to build within the platform. The data flows seamlessly and the team is agile if there are any discrepancies.

Timothy S
Data Consistency Across the Organization

“Claravine helped us ensure data consistency across our global organization. As a result, we have the reliable, detailed insights we need to drive better ad and marketing performance. We spend less time managing data and more time driving ROI.”

Bristol Myers Squibb
Single Source of Truth

“We’ve been able to increase our operational efficiency and it allows us to spend more time focusing on things that deliver business value. We’ve been able to automate in places we hadn’t before. And, because it is a global solution it is scalable – one single source of truth and one platform.”

Marcus Fountain, Under Armour
Visibility into Campaign Performance

“We’ve been able to make it easier for people to manage their campaigns and their campaign data. The resulting visibility into our campaign performance allowed us to make optimized decisions, ultimately involved with improvements to ad spend efficiency.”

Aaron Fossum, Holland America

Find out how Claravine can help you

Find out why hundreds of customers use Claravine

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