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News
May 17, 2018
Claravine Announces $4 Million Seed Round, Signs on Adobe Veteran as CEO
Enterprise marketing teams can now track the success or failure of every digital campaign using clean, trusted and unified data PROVO, Utah, May 16, 2018 (GLOBE NEWSWIRE) -- Claravine, an enterprise d…
March 8, 2018
Claravine Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting for Adobe Analytics Cloud Users
Data Governance firm advances to Business Level Partner within the Program to supply digital marketers with a unified governance platform, resolving campaign data issues prior to launch Sandy, UT (March…
January 12, 2018
Talking ’bout a (clean data) Revolution
By now, you’ve probably seen some version of this alarming news: Bad Data Costs US companies three trillion dollars a year. That’s three trillions. And what, dear reader, can be done about this? It turns…
January 4, 2018
3 Reasons 2018 will be the Year of Data Governance
I've been writing about data quality in marketing for quite a while now, and I think the moment is right for firms -- in particular, CMOs -- to turn their attention fully to the issue of data quality and govern…
December 21, 2017
Have you gone through your pre-launch checklist?
Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through their pre-flight checklists? No? Me either. In fact, a pre-launch checklist is a sound idea for…
December 14, 2017
Getting Full Value from Adobe Analytics
Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t get full descriptions. You can find yourself in a frustrating pos…
November 15, 2017
Claravine Newsletter: Nov 15, 2017
Take a look here, to see what we’re reading and talking about. Some of the headlines: --Marketing Analytics: Three Common Data Pitfalls Monitoring and analyzing data in a silo restricts us from insight…
September 14, 2017
Claravine's New Product Release Goes Live
In September 2017, Claravine released its first major product enhancement, a connector that allows clients to port data from any source to any target. I sat down with founder Craig Scribner to learn more.  …
August 9, 2017
Adobe’s Classification Rule Builder and Claravine
Every once in a while, we get a question about how Claravine is different from Adobe’s inbuilt Classification Rule Builder (CRB). It’s a good question, and a pretty easy one to answer. The simplest and mos…
June 22, 2017
The analytics challenge of pharma marketing – Part 2, Solutions
Claravine interviewed Dominic Tassone of the Indegene Encima Group for this two-part series focused on the unique campaign tracking challenges faced by marketers in the pharmaceutical industry. Part one covere…
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