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News
October 8, 2020
Claravine Raises $5 Million Series A To Unify Data Across Teams
Grayhawk Capital leads round to boost innovation in standardized data structures and data governance for accelerated business decisions LEHI, Utah - October 08, 2020 Claravine, a leading technology platform…
October 5, 2020
Claravine’s Fall 2020 Internship Class
This fall, Claravine welcomed its inaugural class of interns. I am proud to have these 3 amazing young women on our team. This is the first time we purposefully had multiple interns start at the same time. T…
August 11, 2020
Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution
Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more https://claravine.wistia.com/medias/6y1mt0vtoi …
March 26, 2020
Claravine Joins Adobe Exchange Program as Premier Partner to Automate Data Governance for Adobe Experience Cloud
Collaboration accelerates Claravine’s mission to help leading brands centralize and standardize campaign and content data Lehi, UT (March 26, 2020) -- Today Claravine announced it is now a Premier part…
January 15, 2020
Claravine Hires Industry Leader and Opens NYC Office to Accelerate Growth
Claravine hires industry veteran E.J. Freni to spearhead growth as the company rapidly expands its presence to help brands and agencies automate core processes. (January 15, 2020) Provo, Utah -- Today Clarav…
July 10, 2019
Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook
Today Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience…
December 20, 2018
Capturing the Right Campaign Data Part 2
If you missed last week's blog post read it now... Last week, I wrote that part of the challenge in determining how to capture the right campaign data is figuring out what data is interesting, but not critical…
September 28, 2018
Claravine: Our Story
The Marketing Problem No One Wanted to Discuss As employee #56 at Omniture (now Adobe), I had a front-row seat to the wave of opportunity that digital analytics represented. Marketers had access to information…
August 22, 2018
The "Unspecified" Problem
You’ve created a beautiful new digital campaign for your brand that you plan to track through Adobe Analytics. Perhaps you’re a marketer with some time under your belt, you’ve done this before, you know w…
August 20, 2018
Running Your Enterprise on Premium Data
Suppose you were lucky enough to own a Lamborghini or some other outrageously expensive and powerful luxury car. What kind of fuel would you use to fill its engine? It is common knowledge, even among people who…
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