What's New

Available for Early Access Taxonomy Translation

Inconsistent data slows teams down and clouds reporting. Our new feature automates mapping across clients, brands, and regions—so you can align data faster, reduce manual work, and unlock clearer insights at scale.

Available for Early Access Salesforce Marketing Cloud Engagement Connector

Use our pre-built connector to automatically sync data between Salesforce Marketing Cloud Engagement and The Data Standards Cloud. Inbound is available with outbound coming soon. Pull in standard campaign objects for validation, correction and enrichment, and write-back updated naming conventions.

Generally Available Microsoft Excel Add-In
With our add-in, teams that prefer Excel can stay there without sacrificing data standards. Minimize process disruption while increasing compliance and creating opportunities for data collaboration across your organization.
Generally Available New & Enhanced APIs

Integrate your workflow with our APIs. Gain the flexibility to build and extend your own solutions for campaigns and orchestration – now with new capabilities for datasets, transactions and pick lists.

Generally Available Snowflake Data Cloud Data Sharing

Leverage Snowflake Data Sharing, enabling data transfer from The Data Standards Cloud to Snowflake with permissioning, via read-only direct share so you can ensure that your application of data standards across campaign, content and creative data enhances the quality and speed of your analytics and BI efforts.

Generally Available to Admins Data Standards Dashboard
Missing and inaccurate metadata costs marketing teams. Our score and dashboard provide powerful metrics and insights so you can identify and address gaps fast, speeding progress toward a strong data foundation. And coming soon: supercharge planning and prioritization with performance data aligned to your platform data.

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