Marketing Data Standards for Faster, More Accurate Insights

For Agencies

Hear from members of Saatchi & Saatchi on how they are leveraging Claravine’s platform to save wasted time on data clean-up and create deeper insights in their analytics platforms.

For Brands

Listen to Digital Media Ops Consultant, Tim Scales, on how Bristol-Myers Squibb used Claravine’s platform to implement global marketing data standards across the entire marketing org.

“Tighter governance with Claravine could easily lead to 20% ROI.”

Solutions Engineering Director @ Cardinal Path

“The Claravine technology helps keep data in order across different workflows so that teams work together more efficiently.”

Head of Data Consulting @ Leading Global Advertising Agency

“Firstly, Claravine helps solve the issue of data governance, with nearly 100% insight into our data collection. Secondly, it creates an opportunity to fast track or create more robust measurement and analytics capabilities.”

SVP, Integrated Customer Engagement @ Leading Global Advertising Agency

“Making sure that you have the best handle on what portion of your advertising interaction does remain observable, that makes a platform like Claravine even more imperative.”

Solutions Engineering Director @ Cardinal Path

Gartner Cool Vendors in Marketing Data and Analytics

New and perennial challenges in marketing data management have sparked a wide array of solutions that aim to improve the usability of marketing data.

Digital marketing leaders should consider these vendors providing innovative solutions for data collection, quality and activation.

Published 10/20/2022 by By Rachel Smith, Matt Wakeman, Benjamin Bloom, Lizzy Foo Kune

AdExchanger Best Data Technology 2022

Claravine was awarded the “Best Data Technology” at The AdExchanger 2022 Awards for our data strategy case study with one of the biggest retailers in the world.

Hear from Under Armour

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