One of the most challenging paradoxes all marketers face today is achieving data consistency across the many diverse areas of a given marketing campaign. When there’s no consistency in how metadata elements defined and implemented, marketing’s results are only partially correct.
The people who manage marketing operations and analytics for a business or agency usually understand how important data management can be – but it can be difficult to explain the business case of investing in the tools you need to execute a better strategy.
In this overview, you’ll understand how to build a business case for a better data management practice, including:
- Better personalization at scale across marketing campaigns
- Less time spent fixing errors with improved collaboration and more compliance with the taxonomy rules
- More accurate analytics and measurement for campaign performance