“The new connected app between our platforms empowers customers to pass standardized marketing metadata directly into Snowflake to power campaign intelligence. Together with Claravine, we’re helping marketers make more confident, data-driven decisions.”
Jim Warner, Snowflake Global Field CTO for advertising and marketing
The outbound connector to Snowflake dramatically reduces manual data preparation tasks, breaks down data silos and accelerates both data availability and quality. Claravine’s solution allows Snowflake customers to access dimension table management and enables seamless integration of creative metadata from a Digital Asset Management (DAM) system into media campaigns, providing a comprehensive data ecosystem. Learn More.
At Claravine, we focus on eliminating drama in marketing data through data standards. This begins with metadata management in Claravine’s platform. Then, after data is received in the Snowflake Data Cloud, easily join your standardized data with other data sets for faster, more accurate analysis and insights.
