Stop Band-aiding Your Media Analytics
Join us as analytics expert, Anne Saylor, shares the steps your team can take to drastically reduce time spent tracking media campaigns using automated data governance.
Anne will show you how to pull data from Facebook Ads Manager and Google Marketing Platform, automatically append data to URLs, as well as send detailed campaign data from Facebook, Google, and other platforms to classifications within Adobe Analytics, or custom fields in Google Analytics.
In this presentation, you will learn:
- Common roadblocks to effective social media and display analytics
- Steps to automate data governance for these channels
- How these steps should translate to richer analytics and improved productivity