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google analytics
October 4, 2021
Claravine & GA (UA) Updated Integration
The early roots of Claravine when we were known as “Tracking First'' were centered around Adobe Classifications, in other words, the ability to expand data in your analytics platform. Fast forward to no…
December 15, 2020
The Biggest Event of 2020 – Welcome to Google Analytics 4
It was about a year ago that the term “App+Web Property” was introduced to the Google Analytics world. Fast forward through the tumultuous year and in October, the beta version of “App+Web Property…
November 19, 2020
The Ultimate Ultimate UTM: UTM_ID
Why this has been kept secret for so long is beyond us here at Claravine but we wanted to emphasize that there is a little thing Google created called “utm_id” that is a gateway to substantial efficienc…
November 7, 2019
Google Analytics Campaign Tracking [for beginners]
At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon we’re throwing around. After all, most Claravine clients found our sol…
October 23, 2019
Google Campaign URL/UTM Builder: Common Issues & Alternatives
You’re about to run a global digital marketing campaign. Here are six things you should consider before using the free Google Campaign URL/UTM Builder to create campaign tracking URLs. Google’s Cam…
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