With privacy changes and regulations impacting the MarTech and AdTech industry, do you have a metadata management plan in place for your business?
Join Chris Comstock, Claravine’s Chief Product Officer and Nathan Woodman, ad-tech industry leader and measurement expert, for three discussions about how to organize marketing operations to prepare for the changing measurement landscape.
Watch to gain an understanding of the current status of metadata management, as well as tips for marketers to refine and enhance their data-driven strategies.
Session 1: The Loss of Observation & Rise of Experimentation
Session 3: Aggregate Data Management and Optimization
Session 2: Organizing Data to Enable End-2-End Measurement
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