Mobile is one of your most important touchpoints. But mobile links are often inconsistent, prone to error, difficult to scale, and siloed by teams—complicating the ability of your teams to deliver the right experience and then measure and attribute.
However, with data standards at the core of your mobile strategy, you can create accurate, data-rich links at scale whether you’re using deep links, shortened links or QR codes. This allows teams to connect data across platforms and campaigns, quickly analyzing and measuring efforts.
