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See why thousands of brands are using Claravine to generate, validate, and unify tracking across all digital experiences and campaigns.

Learn how the best brands master campaign tracking

Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

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Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

Think Big With Data-Driven Marketing

Data drives the majority of marketing messages to which consumers are exposed on a daily basis. Thanks to effective and user-friendly tools, data is easier than ever for companies to access and analyze. In today’s highly competitive world, data-driven marketing is the only way to keep from falling behind.
Companies of any size can use campaign ID management and data-driven marketing to their advantages. Even if you’re not a massive company with huge international product launches, take a page from their books. When it comes to looking at your data, embrace the planning mindset of bigger companies to see local success.

Know Your Strategy

Data-driven marketing is a process during which marketers examine market data and turn those insights into optimized business decisions. By using data, companies of all sizes can market according to changing trends and consumer demands to deliver what their audiences are looking for. They also can understand how consumers as individuals and groups engage with their marketing efforts, rather than guessing at how best to use marketing resources.
With data, you know who’s engaged, where and when, and you can focus marketing efforts to more directly target your ideal audience. You will know how to best reach out to people, and give them the best experiences; this leads to growth, retention, and fixing any problems and making adjustments as soon as possible. Data management is one of the best ways to extend your marketing budget.

Embrace Creativity

Get individual elements of your marketing plan down, and look at how you plan on launching your campaign. Be creative in fashioning a dynamic visual identity across platforms, then take advantage of your technology and data to measure how your campaign is working. Numbers can help, but without merging creative marketing efforts into it, you can’t personalize efforts the way you need to and be versatile for the market.

Be Data-Driven

Think about your target audience. Consumers vary across markets, and data may help you figure out where your ideal customers are, and how to speak to them. Work with platforms and technology that give you as many data points about consumer behavior as possible, and utilize them to build your brand.

Unify Everything

Integration is key to making sure your marketing campaign goes well. Data, a dynamic creative, access to supply, and measurement come together in a successful campaign. Between planning, organization, development and execution, a campaign or product launch may take years. If a company can’t learn from a campaign and react to feedback in real time, that launch could flop, no matter how big or small you are.
Never underestimate the importance of local creative teams. They give companies an edge when it comes to identifying opportunities at the local level and allowing flexibility to make changes based on their observations. For those companies who want to approach marketing like big, multinational companies, consider a single-solution provider for your digital marketing needs. One entity delivering your creativity, data and measurement can help ensure you are quick and consistent with your marketing.

CID Management With Claravine

No matter what size your company is, you need to have a plan in place for data-driven marketing. Insights into data help you plan your campaign, examine it and adjust where necessary. Claravine can help you by automating the tracking analytics for your online campaigns. We help you set up your tracking systems properly so your campaigns can be effect, and help collect data in real time for easy analysis. Let Claravine assist your company with its CID management. Contact us to learn more about how we can improve your campaign outcomes.

Author: Mindy Weinstein
April 19, 2018

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