The process to ensure consistent tracking of campaigns is broken.
Analytics teams often rely on static spreadsheets or other homegrown solutions to manage tracking codes meant for agencies and marketing teams.
These tools make it difficult to make sure that tracking is built correctly, or that analytics tags are configured appropriately on landing pages.
With basically no enforcement, tracking standards are rarely enforced correctly. As a result, data flows in silos – or in many cases not at all.
In the end, the business struggles with reporting, attribution models, and your greater marketing engine.
Find out how you can stop the chaos in this ebook.