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Every marketing campaign, no matter the size, likely generates a huge amount of data. However, if your naming inputs are inconsistent, it’s nearly impossible to get an accurate picture of how well a campaign performed.

If you want accurate data, it’s crucial to align on naming conventions and taxonomies at the start.

In this webinar, uncover best practices for establishing a taxonomy that helps you finally achieve an organized view of campaign data.

Key takeaways:

  • The value of establishing a taxonomy and naming conventions to ensure accurate comparisons and insights
  • Methods for importing, resolving, and managing media taxonomy compliance at scale
  • Use cases that validate existing campaign data and expand dimensional data in downstream analytics platforms

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