MarTech Fall 2021 Session

How to Build and Implement an Enterprise Grade Marketing Taxonomy

Marketing taxonomies streamline the process of identifying and organizing information and data about your marketing activities. Thus, many of today’s top brands use a marketing taxonomy to make sense of the interconnectedness between campaigns, content and more.

Join Claravine’s Michael Shearer, Sr. Director of Digital Innovation and Strategy, and Christine Reges, Director of Solutions Consulting, to learn how you can build and implement your own enterprise-grade marketing taxonomy.

After this video, you’ll be able to:

  • Follow critical steps when building out your marketing taxonomy
  • Understand the importance of metadata in your marketing ecosystem
  • Know what questions to ask and topics to consider when building out an enterprise-wide marketing taxonomy
  • Leverage specific examples of marketing taxonomies and playbooks
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