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Are you trying to solve any of these challenges?

  • Manage structured data for campaigns, content, product catalogs or other marketing data
  • Enrich your digital platforms (e.g. analytics, CMS) for better personalization and insights
  • Improve tracking code/Adobe CID classifications globally
  • Build an improved and standardized process in your digital advertising/media operations
  • Unify disparate internal and external teams/agencies around creating clean and uniform data
  • Trying to get a taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
  • Going through a digital transformation and not sure where to begin

If any of these issues are important to you, Claravine can help. Schedule a demo today.

Learn how the best brands master campaign tracking

Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

Get Started

Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

18 Mar 2020

The Importance of Complete Content Metadata

As I explore more of the full capabilities of enterprise CMS, eCommerce, and DAM solutions, it came to my attention...
Read Article
09 Oct 2013

Keys to my Success as a Web Analyst

12 Nov 2012

Starting a Code Syntax from Scratch

26 Oct 2012

New Codes Based upon an Existing Pattern

12 Oct 2012

Pattern Wizard

20 Sep 2012

Simplifying the SAINT Classification Process

1 … 26 27 28

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