Skip to content
Toggle Menu
Product
How the platform works
Platform Overview
Claravine AI
Define Standards
Apply Standards
Connect Standards
Integrations
Support & Security
Solutions by business need
All Use Cases
Campaign Tracking
Content & Creative
Media & Ad Ops
Mobile Marketing
Introducing Claravine AI - artificial intelligence to bring structure to your data
Learn More
Learn
Recent Posts
Naming Conventions Aren’t Enough. It’s Time for Content IDs
How to Enhance the Content Supply Chain with Better Data
Driving Drama-Free Data: A 2023 Review
8 Expert Tips on Implementing Data Standards
Resources
Blog
Case Studies
Webinars & Guides
Claravine Academy
Customer Programs
Knowledge Base
New Research
Learn how advertisers today manage their marketing data.
Access Report
Why
Why Claravine?
Why Claravine
All Case Studies
Partners
Use Cases
Saatchi & Saatchi Case Study
Carhartt Case Study
Pricing
Use Cases
Company
Company
Careers & Culture
Partner Program
Claravine Academy
Referral Program
Values
Latest News
AWS Advertising and Marketing Technology Competency
Claravine AI Revolutionizes Marketing Metadata Management
Inc. 5000 – Fourth Consecutive Year
Claravine Acquires AI-Powered Content Classification Company Netra
Claravine Joins the AWS Marketplace
Programmatic Power Player 2023
Contact Us
Claravine
770 E. Main Street #360
Lehi, Utah 84043
1-(385) 286-0800
info@claravine.com
Get in touch
Login
Get Started
Digital Marketing
May 27, 2020
Collaborative Marketing Data Management
Never has it been more important for marketing organizations to align on their data - it's overly abundant and often, unruly. Many teams are scrambling to clean and make sense of it all. Many more complain …
May 7, 2020
The Big List of Marketing Metadata Fields
Are you currently experiencing marketing metadata overload? Have you gained 25 fields of metadata in the past 6 weeks? Are your databases starting to feel snug? If you answered yes to any of these questi…
April 25, 2019
Building an Accurate View of Marketing Performance
If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty of content out there, much of it good. Of course you should determine your KPI’s…
December 20, 2018
Capturing the Right Campaign Data Part 2
If you missed last week's blog post read it now... Last week, I wrote that part of the challenge in determining how to capture the right campaign data is figuring out what data is interesting, but not critical,…
December 14, 2018
Capturing the Right Campaign Data Part 1
Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone dining at an all-you-can-eat buffet: their eyes are too big for their stomach. Like …
December 10, 2018
And It Was All Yellow
What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in the sunshine of the summer many sites on Tuesday evening were bombarded with pure yellow ads. In this Adage Article, i…
September 12, 2018
For Brand Integrity, Know the Company You Keep
If you’re a busy marketer, you juggle multiple competing priorities daily. The biggest one is often “we need more site traffic,” followed immediately by “but only the right kind of traffic.” It’s no…
September 11, 2018
3 Overlooked Steps to Effective Personalization
In an increasingly competitive market, marketing success depends on advancing the customer experience and personalizing the customer journey across channels. In fact, 57% of organizations surveyed said that ele…
May 10, 2018
The Lowdown on Location Data
There was a time when location wasn’t the marketing tool it is today. Now you need to be digitally savvy to do business in the age of cross-device targeting, personalization and attribution mechanisms. With m…
April 29, 2018
Do You Really Know Your Customer?
Your brand team might think it knows what your ideal customer looks like, but it’s exactly that: an ideal. Your perfect customer might exist, but narrowing your marketing focus because of an idea may keep you…
Post navigation
Prev
Next
Get Started
Find out why hundreds of customers use Claravine
Contact Us
Back to Top