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Digital Marketing
April 19, 2018
Think Big With Data-Driven Marketing
Data drives the majority of marketing messages to which consumers are exposed on a daily basis. Thanks to effective and user-friendly tools, data is easier than ever for companies to access and analyze. In toda…
April 19, 2018
GDPR Crash Course: What You Need to Know
Consumers care about who has their data, especially when a security breach or invasion of privacy becomes news. It’s important for companies to consider how they protect and use consumer data, and the Europea…
January 12, 2018
Talking ’bout a (clean data) Revolution
By now, you’ve probably seen some version of this alarming news: Bad Data Costs US companies three trillion dollars a year. That’s three trillions. And what, dear reader, can be done about this? It turns…
January 4, 2018
3 Reasons 2018 will be the Year of Data Governance
I've been writing about data quality in marketing for quite a while now, and I think the moment is right for firms -- in particular, CMOs -- to turn their attention fully to the issue of data quality and govern…
December 21, 2017
Have you gone through your pre-launch checklist?
Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through their pre-flight checklists? No? Me either. In fact, a pre-launch checklist is a sound idea for…
December 14, 2017
Getting Full Value from Adobe Analytics
Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t get full descriptions. You can find yourself in a frustrating pos…
November 15, 2017
Claravine Newsletter: Nov 15, 2017
Take a look here, to see what we’re reading and talking about. Some of the headlines: --Marketing Analytics: Three Common Data Pitfalls Monitoring and analyzing data in a silo restricts us from insight…
November 9, 2017
Fun Facts about Adobe Analytics and Campaign Dimensions
It’s not every day that I learn something new about Adobe Classifications. I was an Omniture employee when this technology (originally called SAINT) came hot off the press in 2002, and I’ve spent the better…
November 2, 2017
Why modern marketing is a Tough Job
Decision Fatigue. You’ve all heard of it, right? It’s the reason that people like Mark Zuckerberg and Barack Obama severely limit their wardrobe choices. In Obama’s case, a blue or gray suit, in Zuckerbe…
October 25, 2017
This time, Bring Good News
In the 2017 world of IT and systems engineering, Test-driven development (TDD) is the new mantra. No one writes a line of code these days without the intent to have that code check/test itself. If there is a bu…
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