Skip to content
Toggle Menu
Product
How the platform works
Platform Overview
Claravine AI
Define Standards
Apply Standards
Connect Standards
Integrations
Support & Security
Solutions by business need
All Use Cases
Campaign Tracking
Content & Creative
Media & Ad Ops
Mobile Marketing
Introducing Claravine AI - artificial intelligence to bring structure to your data
Learn More
Learn
Recent Posts
Naming Conventions Aren’t Enough. It’s Time for Content IDs
How to Enhance the Content Supply Chain with Better Data
Driving Drama-Free Data: A 2023 Review
8 Expert Tips on Implementing Data Standards
Resources
Blog
Case Studies
Webinars & Guides
Claravine Academy
Customer Programs
Knowledge Base
New Research
Learn how advertisers today manage their marketing data.
Access Report
Why
Why Claravine?
Why Claravine
All Case Studies
Partners
Use Cases
Saatchi & Saatchi Case Study
Carhartt Case Study
Pricing
Use Cases
Company
Company
Careers & Culture
Partner Program
Claravine Academy
Referral Program
Values
Latest News
AWS Advertising and Marketing Technology Competency
Claravine AI Revolutionizes Marketing Metadata Management
Inc. 5000 – Fourth Consecutive Year
Claravine Acquires AI-Powered Content Classification Company Netra
Claravine Joins the AWS Marketplace
Programmatic Power Player 2023
Contact Us
Claravine
770 E. Main Street #360
Lehi, Utah 84043
1-(385) 286-0800
info@claravine.com
Get in touch
Login
Get Started
Blog
January 13, 2021
How Data Controls Can Help Marketing Teams Focus on Higher-Return Activities and Boost ROI
In today's digital world, data is a business's lifeblood. Whether it's first-, second- or third-party data, this information helps them make more informed, data-backed decisions. For example, it helps produ…
January 6, 2021
How Advertising Agencies Can Prepare for the Post-Pandemic World
The year 2020 has been one of unprecedented uncertainty, chalked full of challenges and obstacles the world has never seen. As we look toward 2021, it's abundantly clear that the COVID-19 pandemic has usher…
December 17, 2020
Calculating the Value of Paid Media Automation
When you’re bringing a new tool into your business process, it can be difficult to translate its value into a dollar amount. When considering tools to help streamline your paid media process, the main are…
December 15, 2020
The Biggest Event of 2020 – Welcome to Google Analytics 4
It was about a year ago that the term “App+Web Property” was introduced to the Google Analytics world. Fast forward through the tumultuous year and in October, the beta version of “App+Web Property…
December 10, 2020
The Enigmatic Chief Data Officer
If you turned back the clocks a decade or two, just about every company (less a few forward-thinking ones like Capital One) would have scoffed at the idea of making room in the c-suite for someone to manage t…
December 7, 2020
Content Metadata Matters: How Claravine Helps You Keep Track
Every business has a purpose. Someone has a problem, your business has the solution. So, what issue does Claravine solve? The short answer: Claravine provides simple tools that assist your company in…
November 19, 2020
The Ultimate Ultimate UTM: UTM_ID
Why this has been kept secret for so long is beyond us here at Claravine but we wanted to emphasize that there is a little thing Google created called “utm_id” that is a gateway to substantial efficienc…
October 27, 2020
Metadata: The Backbone of Strategic Content Operations
It’s easy to see that content is critical to marketing success. It’s what customer experiences are built on, after all. But managing it? That’s where things get complicated. Luckily, the notoriously mu…
October 7, 2020
22 Tips to Reduce Marketing Waste
Marketing waste, or wastage, is a term often misinterpreted. To clarify, it refers to marketing strategies and processes that are inefficient, costing a business time and money. It's now more important than …
September 24, 2020
Here’s How Claravine and CDPs like Segment Work Together
We often get asked the question about how Claravine compares to customer data platforms like Segment. It's a great question and here is how we answer the question: First, what is a CDP? Customer Data Plat…
Post navigation
Prev
Next
Get Started
Find out why hundreds of customers use Claravine
Contact Us
Back to Top